Doug Jones, began exploring the possibility of replacing his kitchen counter top with traditional granite back in 2003, but the thought of tearing out the existing counter, combined with the loss of use, weight factor and cost of thicker granite seemed excessive.
Searching for a better alternative, Doug learned about engineered overlay product that was priced slightly less than granite, but that was installed over the existing counter. Attracted by the savings it seemed to be a good option, although the material was dull and had no life as granite when compared side-by-side, the search continued.
While traveling on a family vacation in Florida the following year, came across a granite overlay in the hotel room where he was staying. Doug took to the internet and found the Company in Europe who was producing sheets for wall cladding applications. Realizing the market potential, Doug signed an exclusive North America wide agreement to distribute, sell, fabricate and install, what is now called SmartStone.
"Starting a business off with only four walls, and no Customer base, did not deter us from beginning this venture, because we believe in the product potential, our abilities, and the endless opportunities within Canada and the United States. You must believe in the product you sell or you will likely fail."
“We intentionally held back actively promoting CRS, to hire the right people, perfect our manufacturing process, develop relationships, and to secure our place within the Kitchen & Bath renovation industry. We are exceptionally pleased to see a steady increase of orders, combined with the positive response from homeowners that will create the dynamics on which to grow our business.” - Doug Jones, President of CRS.
Now with thousands of installation sites throughout Southern, Ontario, and no shortage of sales orders, CRS continues to grow month over month.